Category Archives: Creating Launching

AWS Global Summit Online Series (2021)

AWS Summit Online is a series of free online virtual events that bring the cloud computing community together to connect, collaborate, and learn about AWS. These virtual events are designed to educate you about AWS products and services and help you develop the skills needed to build, deploy, and operate your infrastructure and applications. Sessions are delivered by AWS subject

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What is digital marketing?

Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Definition of Digital Marketing The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that

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Establishing Your Barriers to Entry – Defending Your Castle

As you prepare your value map, consider how you can create an antibiotic against harmful organisms. Antibiotics have long existed in the biological world before Alexander Fleming’s work on penicillin in 1928. They are chemicals produced by one microorganism in order to prevent another organism from competing against it. Building a castle is difficult. Defending and maintaining it is harder

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Stanford GSB – Six Startup Lessons Every Founder Should Know

The entrepreneurs who launched Netflix, Instagram, and others explain what they learned on the way up. Stanford faculty, students, and alumni have founded more than 39,000 companies and nonprofits since the 1930s, ranging from tech giants like Hewlett-Packard and Cisco Systems to retailers like the Gap, and much newer nonprofits such as Noora Health and Embrace. How does Stanford foster

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