Category Archives: gcaseorg

What is social cause marketing?

Discussions of Marketing Strategies and Working With Nonprofits Definition: Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs in existing companies that are designed to influence individuals, modify behaviors that improve their well being, and bring about change in society. Learn how you can incorporate social cause marketing into your business plan Social

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Cartier Women’s Initiative – Supporting Women Around the World

The Cartier Women’s Initiative is an annual international Entrepreneurship Programme that aims to bring upon change by empowering women entrepreneurs who create high impacts. The initiative equips these entrepreneurs with the financial, social and human capital required to build their leadership skills and grow their businesses. Since its inception in 2006, the programme has embraced women-owned businesses internationally for as

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Why Iron Pillar Invested In Ushur

Iron Pillar is a Venture Capital & Private Equity investor firm based in Mumbai, India and Santa Clara, California, specializing in mid stage technology companies building products from India. Iron Pillar recently announced its investment in Ushur, a software company with offices in Bangalore, India and Santa Clara, California. Founded by Simha Sadasiva and Henry Peter, Ushur enables enterprises to

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What Venture Capitalists are Looking For in Your Pitch

What investors want: Jeff Epstein, Operating Partner at Bessemer Venture Partners, shares the key milestones and metrics that venture capitalists are looking for in your pitch. Bessemer raised $3.3 billion across two new funds and expanded their leadership with five new partners. Jeff Epstein is an operating partner in the Silicon Valley office where he leads Bessemer’s CFO Advisory Board

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