Category Archives: Roadmap

Establishing Your Barriers to Entry – Defending Your Castle

As you prepare your value map, consider how you can create an antibiotic against harmful organisms. Antibiotics have long existed in the biological world before Alexander Fleming’s work on penicillin in 1928. They are chemicals produced by one microorganism in order to prevent another organism from competing against it. Building a castle is difficult. Defending and maintaining it is harder

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Edmund Hillary Climbing Mt Everest on May 29 1953 – Climb Your Mountain and Plant Your First Prover Flag

For an entrepreneur, when times are good, cash flow is the oil that keeps a venture running smoothly. But cash is like oxygen at the summit of Mt. Everest, run out of cash and trouble brews really fast. Every entrepreneur planning a new venture faces the same dilemma: – What are the critical capital resources? – How much cash (financial

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What is cause marketing?

Discussions of Marketing Strategies and Working With Nonprofits Definition: Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs in existing companies that are designed to influence individuals, modify behaviors that improve their well being, and bring about change in society. Learn how you can incorporate social cause marketing into your business plan Social

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What is the history of entrepreneurship in America?

Entrepreneurship is the vehicle for creating new jobs, generating revenue, advancing innovation, enhancing productivity, and improving business models and processes. Despite the challenges, entrepreneurship has never before been more vital to our economy than it is today. It is our best offense for economic progress and our finest defense against the status quo. Promoting entrepreneurship is in everyone’s best interest.

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What is the entrepreneurial life cycle?

The Entrepreneurial Life Cycle repeats itself in businesses of all sizes, from start-ups in a garage to corporate entrepreneurship activities in global Fortune 500 companies. It starts with an entrepreneur who perceives an opportunity, creates an organization to pursue it, assembles the required resources, implements a practical plan, assumes the risks and the rewards, all in a timely manner for

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How does economics connect to entrepreneurship?

Discussions of Why Economics Matters to Entrepreneurs Entrepreneurship is seeing some great popularity at universities these days. The concept of entrepreneurship has been in our modern society for thousands of years and in the history of economic study. But we somehow delegate the subject and learning of economics to the academics and policy makers. Almost never are the two subjects

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