Category Archives: Roadmap

Edmund Hillary Climbing Mt Everest on May 29 1953 – Climb Your Mountain and Plant Your First Prover Flag

For an entrepreneur, when times are good, cash flow is the oil that keeps a venture running smoothly. But cash is like oxygen at the summit of Mt. Everest, run out of cash and trouble brews really fast. Every entrepreneur planning a new venture faces the same dilemma: – What are the critical capital resources? – How much cash (financial

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How do I get started writing a business plan?

Mastering the Business Planning Process Your business plan acts as a reflection of you, showing that you have really thought things through. It requires advance preparation, delegation, refinement, and, most importantly, a disciplined approach. Eugene Kleiner shares sage advice, “Writing a business plan forces you into disciplined thinking if you do an intellectually honest job. An idea may sound great in

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How does economics connect to entrepreneurship?

Discussions of Why Economics Matters to Entrepreneurs Entrepreneurship is seeing some great popularity at universities these days. The concept of entrepreneurship has been in our modern society for thousands of years and in the history of economic study. But we somehow delegate the subject and learning of economics to the academics and policy makers. Almost never are the two subjects

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Establishing Your Barriers to Entry – Defending Your Castle

As you prepare your value map, consider how you can create an antibiotic against harmful organisms. Antibiotics have long existed in the biological world before Alexander Fleming’s work on penicillin in 1928. They are chemicals produced by one microorganism in order to prevent another organism from competing against it. Building a castle is difficult. Defending and maintaining it is harder

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What is social cause marketing?

Discussions of Marketing Strategies and Working With Nonprofits Definition: Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs in existing companies that are designed to influence individuals, modify behaviors that improve their well being, and bring about change in society. Learn how you can incorporate social cause marketing into your business plan Social

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