Tag Archives: Traction

Establishing Your Barriers to Entry – Defending Your Castle

As you prepare your value map, consider how you can create an antibiotic against harmful organisms. Antibiotics have long existed in the biological world before Alexander Fleming’s work on penicillin in 1928. They are chemicals produced by one microorganism in order to prevent another organism from competing against it. Building a castle is difficult. Defending and maintaining it is harder

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