Tag Archives: Social Media

How Michelin Earns Word of Mouth Influence in Social Media

The automotive industry has some of the most passionate talkers. Experts, enthusiasts, celebrities, car guys, and just people looking for answers to their car questions come to the same place: online forums. For brands like Michelin, that’s fantastic for market research, understanding their customers, and hearing what people have to say. But according to Michelin’s Digital Consumer Experience Manager, Carrie

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