Tag Archives: Social Cause Marketing

Let My People Go Surfing – Yvon Chouinard Founder of Patagonia Inc

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the

Read more

What is cause marketing?

Discussions of Marketing Strategies and Working With Nonprofits Definition: Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs in existing companies that are designed to influence individuals, modify behaviors that improve their well being, and bring about change in society. Learn how you can incorporate social cause marketing into your business plan Social

Read more

IBM Study – Attaining Sustainable Growth through Corporate Social Responsibility

IBM Institute for Business Value Study on CSR About the Authors: George Pohle, VP and Global Leader, IBM Business Strategy Consulting Practice, Jeff Hittner, Corporate Social Responsibility Leader, IBM Institute for Business Value CEOs have long been accountable to a varied group of stakeholders – employees and communities, as well as investors. The nature of these relationships is now changing in ways that

Read more