Discussions of Marketing Strategies and Working With Nonprofits Definition: Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs in existing companies that are designed to influence individuals, modify behaviors that improve their well being, and bring about change in society. Learn how you can incorporate social cause marketing into your business plan Social
Read moreSC Johnson Helps Brazilian Families With Donation of 100,000 Units of Personal Insect Repellent Product Donation Supports Yellow Fever Prevention Efforts in Brazil SC Johnson announced it has donated 100,000 units of OFF!® personal insect repellent geared towards helping Brazilian families protect against the Aedes aegypti mosquito that may transmit diseases such as dengue, Zika, chikungunya and yellow fever. With
Read moreThis special edition of the YouTube ads leaderboard showcases the top 10 global ads of the year The annual year-end edition of YouTube’s Ads Leaderboard celebrates the ads that got the most views, shares, and all around love from viewers across the globe. While each ad is unique, inclusion, diversity and empowerment were popular themes. Brands like adidas showed us
Read moreIn his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the
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IBM Institute for Business Value Study on CSR About the Authors: George Pohle, VP and Global Leader, IBM Business Strategy Consulting Practice, Jeff Hittner, Corporate Social Responsibility Leader, IBM Institute for Business Value CEOs have long been accountable to a varied group of stakeholders – employees and communities, as well as investors. The nature of these relationships is now changing in ways that
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