Tag Archives: Marketing

What is digital marketing?

Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Definition of Digital Marketing The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that

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Tim Draper – The Most Networked VC in Tech Shares His Best Advice for Founders And Start-Ups

Tim Draper – The Most Networked VC in Tech Shares His Best Advice for Founders And Start-Ups Tim Draper is the Founder of leading venture capital firms Draper Associates and DFJ, and the Founder of the global Draper Venture Network. Tim’s original innovation of “viral marketing” allowed web-based email company Hotmail to geometrically spread around the world and has been

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HBS Case – How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

Thales S. Teixeira is Lumry Family Associate Professor of Business Administration at Harvard Business School. In this HBS Case Study, he discusses three of the most successful “platform” startups to understand the chicken-and-egg challenge of how companies can attract their first customers. New businesses often struggle finding their first customers. The challenge is even more difficult with startups in the sharing

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What is social cause marketing?

Discussions of Marketing Strategies and Working With Nonprofits Definition: Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs in existing companies that are designed to influence individuals, modify behaviors that improve their well being, and bring about change in society. Learn how you can incorporate social cause marketing into your business plan Social

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What is sales traction?

Discussions About Getting Sales Traction Today’s venture capitalists look to market and sales traction, or “referenceability,” as the single most important element before investing in a new business venture. Brooke Seawell, general partner of Palo Alto-based Technology Crossover Partners, which invests primarily in expansion and late-stage start-ups, says, “The most important thing is, can I go to four or five referenceable

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