Tag Archives: Marketing

Fast Follower – PepsiCo Takes on LaCroix in Sparkling Water Battle

PepsiCo Launches bubly, Bringing an Undeniable Pop of Personality to the Sparkling Water Category PepsiCo Inc. is bringing its marketing muscle to the sparkling-water craze with a new drink aimed squarely at LaCroix, the upstart market leader. Called Bubly, the drink will come in eight flavors and hit stores at the end of February. PepsiCo will advertise the product with

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YouTube Ads Leaderboard – The Best of 2017

This special edition of the YouTube ads leaderboard showcases the top 10 global ads of the year The annual year-end edition of YouTube’s Ads Leaderboard celebrates the ads that got the most views, shares, and all around love from viewers across the globe. While each ad is unique, inclusion, diversity and empowerment were popular themes. Brands like adidas showed us

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What is digital marketing?

Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Definition of Digital Marketing The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that

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Tim Draper – The Most Networked VC in Tech Shares His Best Advice for Founders And Start-Ups

Tim Draper – The Most Networked VC in Tech Shares His Best Advice for Founders And Start-Ups Tim Draper is the Founder of leading venture capital firms Draper Associates and DFJ, and the Founder of the global Draper Venture Network. Tim’s original innovation of “viral marketing” allowed web-based email company Hotmail to geometrically spread around the world and has been

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HBS Case – How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

Thales S. Teixeira is Lumry Family Associate Professor of Business Administration at Harvard Business School. In this HBS Case Study, he discusses three of the most successful “platform” startups to understand the chicken-and-egg challenge of how companies can attract their first customers. New businesses often struggle finding their first customers. The challenge is even more difficult with startups in the sharing

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