Fast Follower – PepsiCo Takes on LaCroix in Sparkling Water Battle
PepsiCo Launches bubly, Bringing an Undeniable Pop of Personality to the Sparkling Water Category PepsiCo Inc. is bringing its marketing muscle to the sparkling-water craze with a new drink aimed squarely at LaCroix, the upstart market leader. Called Bubly, the drink will come in eight flavors and hit stores at the end of February. PepsiCo will advertise the product with
Read more
You must be logged in to post a comment.