Tag Archives: Digital Marketing

What is digital marketing?

Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Definition of Digital Marketing The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that

Read more

Doing Business in Brazil – Understanding The Retail Sector in the Digital Age

Even as political turmoil, the Zika virus, and the Summer Olympics make headlines, Brazil still stands as one of the world’s largest economies, and one of the most important trading partners for the United States. In our capacity with the U.S. Commercial Service, we recently attended the sixth annual Brazilian Retail Week, held June 27-30 in São Paulo. We had

Read more

HBS Case – How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

Thales S. Teixeira is Lumry Family Associate Professor of Business Administration at Harvard Business School. In this HBS Case Study, he discusses three of the most successful “platform” startups to understand the chicken-and-egg challenge of how companies can attract their first customers. New businesses often struggle finding their first customers. The challenge is even more difficult with startups in the sharing

Read more

Cox Business Launches All-Star Digital Marketing Video Series for Entrepreneurs

Jay Baer, Guy Kawasaki, Amy Jo Martin, and many other leaders featured in Cox BLUE series on 2013 social media trends Cox BLUE, a social destination designed to help small businesses grow with digital marketing strategies powered by Cox Business announced the 2013 video series, “Focus on Digital – The Influencer Series” featuring some of the most influential experts in

Read more