Tag Archives: Advertising

Reuters – How GDPR in EU is Harming Online Advertising

Large technology companies such as Google and Facebook and big publishers are unlikely to feel detrimental effects from the EU’s General Data Protection Regulation, but ad tech firms including Kargo and Verve are withdrawing business from Europe, and even advertising company giants are feeling the effects, writes Kate Holton. “Advertisers were cautious about spending money in supply chains that they

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