Tag Archives: Advertising

Reuters – How GDPR in EU is Harming Online Advertising

Large technology companies such as Google and Facebook and big publishers are unlikely to feel detrimental effects from the EU’s General Data Protection Regulation, but ad tech firms including Kargo and Verve are withdrawing business from Europe, and even advertising company giants are feeling the effects, writes Kate Holton. “Advertisers were cautious about spending money in supply chains that they

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YouTube Ads Leaderboard – The Best of 2017

This special edition of the YouTube ads leaderboard showcases the top 10 global ads of the year The annual year-end edition of YouTube’s Ads Leaderboard celebrates the ads that got the most views, shares, and all around love from viewers across the globe. While each ad is unique, inclusion, diversity and empowerment were popular themes. Brands like adidas showed us

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