Discussions of Marketing Strategies and Working With Nonprofits Definition: Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs in existing companies that are designed to influence individuals, modify behaviors that improve their well being, and bring about change in society. Learn how you can incorporate social cause marketing into your business plan Social
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The Cartier Women’s Initiative is an annual international Entrepreneurship Programme that aims to bring upon change by empowering women entrepreneurs who create high impacts. The initiative equips these entrepreneurs with the financial, social and human capital required to build their leadership skills and grow their businesses. Since its inception in 2006, the programme has embraced women-owned businesses internationally for as
Read moreBy Dan Rosen Being trained as a scientist, and having lived through several investment cycles, I’ve been asked to share my perspective on the financial impact of the COVID-19 pandemic on startups. I firmly believe that the human and societal impact of COVID-19 will be extreme, even though we are at the early stage of this pandemic. If we, as
Read moreLarge technology companies such as Google and Facebook and big publishers are unlikely to feel detrimental effects from the EU’s General Data Protection Regulation, but ad tech firms including Kargo and Verve are withdrawing business from Europe, and even advertising company giants are feeling the effects, writes Kate Holton. “Advertisers were cautious about spending money in supply chains that they
Read moreIs The 2018 California Consumer Privacy Act California’s GDPR? While companies are focusing on compliance with the EU’s General Data Protection Regulation (GDPR) requirements, Californians will likely be given the option on the November 6, 2018 ballot to impose a sweeping, GDPR-like privacy regime that also deserves attention. If approved by voters in November, the California Consumer Privacy Act would require
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