Category Archives: Special Issues

What is social cause marketing?

Discussions of Marketing Strategies and Working With Nonprofits Definition: Social cause marketing is the planning and implementation of sound marketing concepts and tools in commercial marketing programs in existing companies that are designed to influence individuals, modify behaviors that improve their well being, and bring about change in society. Learn how you can incorporate social cause marketing into your business plan Social

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Cartier Women’s Initiative – Supporting Women Around the World

The Cartier Women’s Initiative is an annual international Entrepreneurship Programme that aims to bring upon change by empowering women entrepreneurs who create high impacts. The initiative equips these entrepreneurs with the financial, social and human capital required to build their leadership skills and grow their businesses. Since its inception in 2006, the programme has embraced women-owned businesses internationally for as

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Reuters – How GDPR in EU is Harming Online Advertising

Large technology companies such as Google and Facebook and big publishers are unlikely to feel detrimental effects from the EU’s General Data Protection Regulation, but ad tech firms including Kargo and Verve are withdrawing business from Europe, and even advertising company giants are feeling the effects, writes Kate Holton. “Advertisers were cautious about spending money in supply chains that they

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MoFo – Understanding The 2018 California Consumer Privacy Act

Is The 2018 California Consumer Privacy Act California’s GDPR? While companies are focusing on compliance with the EU’s General Data Protection Regulation (GDPR) requirements, Californians will likely be given the option on the November 6, 2018 ballot to impose a sweeping, GDPR-like privacy regime that also deserves attention. If approved by voters in November, the California Consumer Privacy Act would require

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