Category Archives: Managing Growth

How do we manage uncertainty and entrepreneurship?

Discussions About Finding Opportunities In the Future Recall from our previous discussion, that entrepreneurship, risk, and uncertainty are long-time bedfellows and how they push the entrepreneur to the limit. Some influential business thinkers, most notably Geoffrey Moore, seem to suggest that disruptive technologies and the environment of uncertainty that follows favors entrepreneurial activity. When disruptive technologies force changes in common product

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What are marketing and sales objectives for entrepreneurs?

The first objective of any business venture is to figure out how to gain paying customers. A great product without customers is not a business, though it may be a little more than a science project. Marketing involves increasing customer awareness, delivering a well-thought-out message about your product or service, and identifying customer prospects. Sales involves various efforts to convince

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