This article is an extract from a talk given by Wybrand Ganzevoort at the Smart Procurement World Indaba held at Gallagher Estate in Johannesburg, South Africa. Growing a business that is larger than the founder is the goal of most entrepreneurs. But how can a business price its product and service so that it is truly profitable. In our work
Read morePepsiCo Launches bubly, Bringing an Undeniable Pop of Personality to the Sparkling Water Category PepsiCo Inc. is bringing its marketing muscle to the sparkling-water craze with a new drink aimed squarely at LaCroix, the upstart market leader. Called Bubly, the drink will come in eight flavors and hit stores at the end of February. PepsiCo will advertise the product with
Read moreGlobal growth accelerated in 2017, supported by strengthening labor markets and external demand. Although inflation concerns among advanced countries abated, risks remain and are mostly tilted to the downside. Concerns are centered on trade policy changes and entrenched protectionist attitudes, uncertainty about shifting U.S. policy and its global spillovers, and the consequences of tighter global financial conditions and asset volatility.
Read moreCalifornia expansion brings Cracker Barrel’s unique, family friendly restaurant and retail store to new guests On February 5, the Victorville, California location opened its doors for hungry patrons to visit their eatery and retail store. The restaurant had a special guest preview that included Ray and Wilma Yoder, the 80-year-old couple who have visited all of the chain’s 649 locations.
Read moreToday, it’s easier than ever for an entrepreneur, regardless of size, to sell goods and services across the globe. Small and medium-sized companies in the United States are exporting more than ever before. In 2013, more than 300,000 small and medium-sized U.S. companies exported to at least one international market—nearly 28 percent more than in 2005. In 2013, the value of goods and
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