Venture Capitalists Investing in Premium Snacks and Drinks – Eater.com
Fancy Snacks Are Having a Moment. Venture Capital Wants In
Artisan popcorn and vegan protein bars draw millions of dollars from hungry investors. According to a 2017 research note by Goldman Sachs and Conde Nast, smaller “mindful snack” brands are showing strong momentum, gaining share in 62 percent of the top 50 packaged food categories. A Boston Consulting Group report found that food and beverage (F&B) Consumer Packaged Goods (CPG) companies with less than $5 billion in sales gained 2.7 points of market share since 2011, representing $18.1 billion in aggregate sales growth. Kind of a big deal.
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