Starbucks – Sample News Release
Starbucks Opens First Store in Downtown Disney District
Creative new location to offer a first-of-its-kind Starbucks Experience to millions of guests at the Disneyland Resort
SEATTLE & ANAHEIM, Calif. — Today, Starbucks Coffee Company (SBUX) and the Disneyland Resort announced the opening of a new company owned Starbucks location at Downtown Disney in Anaheim, Calif., for the millions of guests visiting Disneyland Resort from all over the world each year. This store will be the first of four to be operated by Starbucks across Disney properties in the United States and will serve as a destination for guests looking to relax and recharge as part of their visit.
“This store is a reflection of two iconic brands coming together to offer their customers the kind of high quality experience they expect in a way that embodies the unique passion of each,” said Arthur Rubinfeld, chief creative officer and president, global innovation for Starbucks. “Collaborating with Disney offered us the opportunity to create a unique moment of connection for our customers in a way that evokes the magic that their guests expect.”
The new Downtown Disney location will bring one of Starbucks most engaging experiences to customers with technology and content designed specifically for this store. This includes introducing customers to the story behind Starbucks coffee projected across a 10-foot video installation in addition to a first-of-its-kind interactive touch screen that will inspire moments of playful creativity for even the youngest visitors.
The store will also offer some of the rarest coffees available as part of the Starbucks Reserve® coffee line and Clover® brewing system. This sustainably built to LEED standards location will include an outdoor patio designed around a native tree, reclaimed wood siding and a living, green wall with more than 1,000 plants in the shape of a coffee cup that serves as a backdrop to capturing memories for visiting guests.
“Guests visit Disney parks and resorts around the world to share experiences with their friends and families and to create memories that will last a lifetime,” said Daniel Delcourt, vice president of Disneyland Resort Hotels and Downtown Disney. “This new location at Downtown Disney will appeal to their love of Starbucks, and provide yet another memorable experience at the Disneyland Resort.”
Starbucks opened its first location at a Disney resort in 2009 in Disney Village at Disneyland Paris with an innovative concept store that earned LEED platinum certification. The company also has worked with Disney to offer Starbucks signature beverages and pastries at locations inside the theme parks including Disneyland Resort’s Fiddler, Fifer and Practical Café at Disney California Adventure park and Market House at Disneyland park; as well as two locations at Walt Disney World Resort in Florida – Main Street Bakery at Magic Kingdom park and Fountain View at Epcot.
Starbucks and Disney will bring five more Starbucks locations to guests, including: one additional Starbucks-operated location in Downtown Disney at Disneyland Resort, two Starbucks-operated locations at Downtown Disney at the Walt Disney World Resort and two Disney-operated locations at Disney’s Animal Kingdom and Disney Hollywood Studios at the Walt Disney World Resort.
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at http://www.starbucks.com.
About Disneyland Resort
Located on approximately 500 acres in Anaheim, Calif., the Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and Disney California Adventure park – three award-winning hotels with approximately 2,400 guest rooms – Disney’s Grand Californian Hotel & Spa, Disneyland Hotel and Disney’s Paradise Pier Hotel – and the Downtown Disney District which includes unique dining, entertainment and shopping experiences. With 26,000 cast members, the Disneyland Resort is Orange County’s largest employer and a $4.7 billion annual contributor to the Southern California economy. The Resort also donates more than $15 million each year to the local community and has welcomed more than 650 million guests since opening on July 17, 1955. To learn more about our community efforts, visit publicaffairs.disneyland.com.
Starbucks Coffee Company
Haley Drage, 206-318-7100
Betsy Sanchez, 714-781-1580