Should you have a global strategy?
The decision about how fast to move into global markets is critical. Some strategists advise companies to move quickly, before competitors, to establish a worldwide presence. Others advocate a more restricted strategy that lets companies capitalize on regional and country differences. Understanding global concentration trends by industry can help point companies to the most effective strategies. With that analysis, a manager can make smarter decisions about how fast to move into, or out of, global markets.
Source: MIT Sloan Management Review