Creating Your PowerPoint Slides For Investors
Writing is tough for everybody, and making slides that represent what your deal is doubly tough. You want your listeners to be listening to your sales skills, not figuring out what you have on the slides, so keep it very simple. Here are some pointers that helped one of our entrepreneurs raise over $13.5 million.
For your presentation to investors, plan to have about 45 to 60 minutes. You will have about 15 to 25 minutes to make a formal presentation, followed by about 15 to 25 minutes of Questions and Answers. Generally, the Q&A session is after you are finished making your formal presentation. Bring your own laptop; the investors will provide the LCD projector. Internet access may be available, but do not depend on it to make your presentation. Ask ahead and find out how many hard copies of your presentation you will need to bring to the meeting.
PowerPoint presentations with approximately 12 to 15 slides are generally most effective. It is best to use the limited time you have to emphasize the compelling factors about your investment opportunity and save unnecessary technology details for future meetings.
A good approach is to put the substance on the pages in your business plan and summarize each slide’s most important talking points orally to the investors. Do not read the slides to your audience, as they will be following your presentation in their hard-copy handouts. Address only the key facts and conclusions you want investors to take from each slide.
Writing is tough for everybody, and making slides that represent what your deal is doubly tough. You want your listeners to be listening to your sales skills, not figuring out what you have on the slides, so keep it very simple and use only a 30-point font or larger on PowerPoint.
Use only 3, 5, or 7 bulleted-talking points for each slide. This means if you have 4 bullet points for a slide, you need to add one more or delete one. It is preferable that you work on deleting and editing talking points, instead of adding talking points.
Don’t use flying logos, don’t use special features, special effects. Like stated above, don’t depend on using/having Internet access. Don’t have the bullet points come up after each “down” click. This slows down the presentation, and it makes it a big problem when you have to jump around in a presentation.
Please note that the outline below simply follows the content and approach in our program and the course materials for our Global Entrepreneurship Program.
PowerPoint Presentation Outline
1. Cover Slide
This first slide and discussion should help position your venture so the investors have a framework for listening. (You need to be prepared to tell a story!)
– Include the name of your venture
– The presenter’s name, the title
– A concise one-sentence Value Line statement (“What we do”)
2. New Business Venture Opportunity and Analysis
– Problem: describe the pain of the customer, why they need your product
– Describe how the customer addresses the issue today
– Solution: describe how your solutions, value proposition, makes the customer’s life better.
– Market size: describe how much headroom is available, how big is the market?
– Competitor analysis: what we do better, what they do better
3. Business Strategy and Competitive Advantage
– Business Strategy
– Competitive advantage
– Business Model
4. Venture Team Development and Management
– Founders and management
– How came together, how funded
– Board of directors and advisors
5. Controlling and Allocating Critical Capital Resources
– Where are you in the product pipeline, roadmap?
– Briefly discuss your product features
– What kind of special resources required?
6. Market Entry Strategy
– Prepare a simple “Value Map”
– Describes how your product physically gets to the end customer
7. Marketing and Sales Strategies
– Who is leading the venture team for sales?
– Revenue Model: can describe it in 1 minute or less!
– Revenue event, when? How?
8. Managing Rapid Growth
– Which type of growth strategy?
– How will you manage the growth (prevent a stall?)
– How about going global?
9. Managing the Networked Enterprise
– Answers: How will you use the Internet and ICT?
– Discuss: Enterprise, customers, strategic partner specifics
– Low cost marketing and viral marketing?
– Who will host, manage, work on your ICT?
10. Financing Strategy
– How much? (Answers: “what do you need to get this done?”)
– When do you need the money? Other rounds down the road?
– How offered? Deal points, the capitalization table
11. Exit Strategy and Exit Goals
– What are some potential exits?
– What are some of the examples in the space?
– What are you doing today for these to happen?
12. Conclusion Slide
– Focus on Why Now
– Describe the inflection points in your industry
– Describe recent trends that makes your solution viable today
– How your company is set on capitalizing on the recent trends
Wrapping Up Your Presentation
Be sure to review what was discussed, and review what you want them to remember. Use the closing slide not only to close your presentation, but also to demonstrate your sales closing skills. Having a formal close is helpful for efficiently managing the follow-ups when you e-mail, call, and intercept investors at events, etc.
ValuePoint: Practice your presentation skills
Have friends, advisors, or other entrepreneurs listen to your presentation
– Enthusiasm: You are ready to present! You are having fun!
– Clarity of Purpose: can you clearly summarize your business? On the back of a business card?
– Painkiller: Your solution clearly helps remedy a pain in the world today
– Creative: Your solution challenges the existing way things are done in the world? Your company had identified the competitors, your company is ready to outmaneuver the competition?
– Large market with plenty of headroom: address existing markets, poised for rapid growth or change? A large market on the path to $1 billion potential allows for error and time for real margins to develop?
– Marquee Customers: Targeting customers who will move towards the company, already attracted to the company, and will pay a premium for your unique offering?
– Venture Team’s DNA: It sounds like you have put together an award winning venture team.
– Resourceful: You and your team know how to manage critical capital resources. You are not asking for too much money!
– Great exit: You have some ideas, directional heading, for returning money and more!
– Cornerstones to Success: You know them, you exceed in all of them!